1991: Apple’s Blueprint for Disaster

Today I am releasing another historic Apple document from my archives, “Blueprint for the Decade, An overview of Apple technology and strategies.” Download it here as a 19Mb PDF.

This strategic briefing was published in October 1991, six years after John Sculley ousted Steve Jobs. This is the business plan that brought Apple to the brink of disaster, only to be saved by Steve Jobs returning in 2001. It certainly was the Blueprint for the Decade, it just wasn’t the kind of decade Sculley wanted.

BlueprintCover

Leave a Reply

Your email address will not be published. Required fields are marked *